Palace is a well-known British skateboarding and streetwear brand that has garnered a significant following worldwide. The brand, founded in London in 2009 by Lev Tanju, is renowned for its bold graphics, unique designs, and high-quality apparel. Palace clothing has expanded its reach beyond the UK and has established a strong presence in New York City, attracting a diverse and loyal customer base.

The Arrival of Palace in New York

In 2017, Palace opened its flagship store in New York, located in the heart of Manhattan at 49 Howard Street, SoHo. This store marked Palace’s first venture outside of the UK and quickly became a popular destination for skateboarding enthusiasts and fashion aficionados alike. The New York store features the brand’s signature aesthetic, blending elements of street culture with high fashion.

Store Design and Experience

The Palace New York store is designed to reflect the brand’s unique identity. The interior is minimalist yet striking, with bold graphics and art installations that create an immersive shopping experience. The layout is designed to showcase Palace’s latest collections, including clothing, accessories, and skateboards. The store often features limited-edition releases and exclusive collaborations, drawing crowds of eager shoppers and collectors.

Popular Palace Clothing Items

PALACE Hoodies: Palace hoodies are a staple in the brand’s lineup. Known for their high-quality materials and comfortable fit, these hoodies often feature the iconic Palace Tri-Ferg logo or other eye-catching designs. They come in a variety of colors and styles, making them a versatile addition to any wardrobe.

Graphic Shirts: Palace graphic shirts are highly sought after for their bold and often humorous designs. These shirts typically feature unique artwork or playful graphics, reflecting the brand’s skateboarding roots and streetwear culture.

Jackets and Outerwear: Palace offers a range of jackets and outerwear that combine style with functionality. From windbreakers to puffer jackets, these pieces are designed to keep you warm and dry while maintaining a trendy look. Many of these items feature the Palace logo or distinctive patterns that set them apart.

Tracksuits and Sweatpants: Palace tracksuits and sweatpants are popular for their comfort and style. These items are perfect for both casual wear and athletic activities. They often feature matching sets with the Palace logo prominently displayed, making them a favorite among fans of the brand.

Collaborations and Limited Editions

One of the aspects that makes Palace clothing so popular is its frequent collaborations with other brands and designers. Palace has teamed up with major names like Adidas, Ralph Lauren, and Reebok, creating limited-edition collections that blend the unique styles of both brands. These collaborations are highly anticipated and often sell out quickly, becoming collector’s items in the streetwear community.

Shopping at Palace New York

Shopping at the Palace store in New York offers a unique experience. The store staff is knowledgeable about the brand and its products, providing excellent customer service. The atmosphere is lively, often reflecting the energy of the surrounding SoHo neighborhood. For those unable to visit the store in person, Palace also offers an online shop where customers can purchase the latest collections and have them delivered to their doorstep.


Palace clothing has made a significant impact on the streetwear and skateboarding scenes, both in the UK and internationally. The brand’s New York store serves as a hub for fans and newcomers to experience Palace’s unique style and high-quality apparel. Whether you’re looking for a new hoodie, a stylish jacket, or a limited-edition collaboration piece, Palace New York has something to offer. The brand’s blend of street culture, fashion, and skateboarding continues to resonate with a diverse audience, making it a standout name in the world of streetwear.

Author waqasanwar337

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